The global chess game (short summary Luis *)  
 White pieces - Achieve the maximum revenue (in units of money or power) possible be understood "a little more than what was obtained in the instant before."  
 black parts - Balance the white suit, or their equivalent: to survive the game. If possible win.  
 The board: Money - Power - Fear - Consumption - Principle of survival - Knowledge in all its dimensions Player: - Producers - Agents - Traders - Consumers ¡¡¡¡¡ OR IS YOU AND ME!! - State - groups / individuals of power (examples: World Bank / Gandhi)  
 Game rules: No rules. Only one recommendation: Keep the opinion public favor.  
 risks of the game: The disappearance of the human species and a few others.  
 The day after the game: The Earth system continues its life cycle without any problems (eg, dinosaurs).  
 possibilities of the game:  
 - Win as an individual: Accumulation of revenue in units of money / power 
 Example of Winning: ENRON, Bill Gates's Co.  
 - Losing as an individual revenue decreased in units of money / Example of losing power 
 Where do you live?. "In Latin America? ... Is an example ...  
 final option to win or lose:  
 - Lose / lose (and be sociable): Disappearance of the species. Example 
 lose / lose: Any company that did not incorporate proactive CSR (in the direction of Antonio Vives **) Option  
 tables (chess tie):  
 - Win / Win (such as being sociable): Survival the species on the individual example of win / win: FAIR TRADE circuits, proactive CSR.  
 Do you think I exaggerate, dear reader? Be patient and I will publish more about it and how you can do to help win / win.  
 * Luis Felipe Avella researcher in social responsibility and fair trade City: Bogota Country: Colombia Occupation: Industrial Engineer Comment: ¡¡¡¡¡ The head that you're reading this!! ** Antonio Vives 
 Partner of Cumpetere. http://cumpetere.com/ Personal Blog: http://cumpetere.blogspot.com/ IMPERDIBLE! Consulting professor, Stanford University Creator of the Inter-American Conference on CSR. Ex-Manager http://www.csramericas.org/ Sustainable Development Inter-American Development Bank. Author of numerous articles and books on CSR.