Source: http://www.cicodi.org/Novedades.aspx?NovedadId=873
A company socially responsible must properly design their CSR projects that align with their business strategy, the interests of the community and the environment in which inmerso.A is then the most common mistakes companies to implement projects of social responsibility.
Poor planning or no effect on the image and economy of the company. Therefore, it is very important for organizations to properly plan and design of CSR projects in order to avoid failure, reduce unexpected outcomes and / or discourage involved.
This article is intended to list the most common mistakes in implementing CSR projects:
1 - Lack of situational diagnosis.
is very common for organizations to conduct CSR projects and the same failure. This happens because not discussed or made a diagnosis of feasibility, or research on the real situation of the interests of stakeholders.
If the project conforms to reality, and performs a feasibility analysis and business partner is less likely to produce negative results.
In general they choose to work in CSR projects for ideas and personal motivations, but not based on fact, previous research on the problems, the issue or community that is being addressed.
2 - Lack of planning.
planning goals, objectives, indicators and a schedule of actions are essential for project implementation.
Failure makes themselves distort and alter the implementation process, causing negative consequences operational and economic.
3 - Isolated actions.
Each project should be part of a comprehensive plan of CSR, and not be designed and implemented unilaterally. A comprehensive project, giving more visible and effective results.
If the company considers CSR as a fundamental part of its management model should develop a policy that includes the various projects and that they be consistent.
4 - Inexperience in the lines of action.
Choosing to work on issues that are unknown and away from what really makes the company's business is not recommended. It's a big risk for organizations not knowing the field.
If a company decides interested in a new themes should enhance the diagnosis, research, and evaluation. Do not forget that the more you know, there is less chance of failure.
5 - Poor Coordination.
Many projects provide positive results, but could have been better. However, its effects were limited by the small joint. Strategic alliances allow
improve project implementation and coordination of resources. Improper coordination with different stakeholders (community, internal company staff, government, suppliers, media, etc) does not increase the results.
6 - Lack of certain budget.
Begin work on a CSR project without an established budget is very risky.
is common not to set a budget, you can not complete a community project, making this an inefficient program. Therefore, it is advisable to plan and implement, based on a budget on time, set to take the security of knowing that resources are available.
7 - Programs inflexible.
Multinational companies have several subsidiaries in different parts of the world, often, design projects from the parent or core, and then want to implement in subsidiaries with different problems or situations. These are not adopted or accepted, becoming a failure.
CSR projects to be really effective must be designed and developed locally. A program with real interests and local, about the company with the community.
8 - Inadequate information systematization.
is very common for projects not documented. It is important to collect information that will generate, analyze, detect failures, problems or issues that need to be modified. Thus, the systematization of information prevents drag situations or problems.
9 - Lack of monitoring of the project.
The lack of an evaluation at the conclusion of each project is very usual. However, this allows to establish if it was successful, appropriate real and mostly lets you know whether it met the expectations of those who worked on the project. For this reason, it is vital to assess all indicators to s avoid future problems.
10 - No plan of external and internal communication.
In general, companies reported only when they begin or end a project, but it is important to do so from the outset with the aim of keeping the different social actors in the community and establish a trusting relationship. At this stage it is essential to convey clear messages, concise and realistic. When communication is complex, the CSR program may become incomprehensible and ineffective.
analyze and prevent various errors listed above can help prevent the failure of CSR projects.
There are many methodologies to design and develop projects. Each organization can choose the one that best suits your needs, but one of the most important aspects to consider for CSR projects are successful is to get a good team of professionals who are committed to it, to establish indicators , meet the goals and objectives.
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